“Audience analytics plays a key role in helping us to shape our social media strategy. Socialbakers’ integrated approach to content intelligence has enabled us to create more engaging Instagram posts, backed by data insights, to grow our engagement, web traffic and, most importantly, sales. With this integrated approach, we have been able drive greater intention to buy and grow the conversion rate from our campaign “Les Préférés” by 40%.”
Head of Social Media at La Redoute
La Redoute & Socialbakers - Audience Engagement and Action
Committed to delivering an exceptional online experience, La Redoute’s social team knows that engaging content is the key to nurturing meaningful relationships, growing awareness with new audiences, and ultimately, driving purchase intent.
With Socialbakers’ audience-first perspective on content intelligence, La Redoute has been able to create more engaging Instagram posts driven by data to exceed their KPIs, and, most importantly, increase sales.