Trussardi: 83% Increase in Link Clicks for an Instagram-driven Product Launch

Customer image

“An interactive social media strategy - driving a 56% increase in post reach and 90% increase in stories impressions - leads to action even beyond social.”

#DreamboxBag Campaign
Product Launch

Trussardi & Socialbakers: The Dreambox Bag Campaign

Trussardi is an Italian fashion house dating back to 1911. For the launch of their new Dreambox bag – an ‘accessory for young digital natives’ part of the hip, casual Trussardi Jeans product line – they turned to Socialbakers. Creating an interactive campaign focused on Instagram Stories, they engaged followers to choose the name of the new bag.


Trussardi’s Dreambox campaign shared the idea that every woman is a heroine, facing different challenges every day. Trussardi partnered with popular influencer Aurora Ramazzotti on the content, delivering a compelling Instagram strategy.

Trussardi used Socialbakers’ content insights and social attribution dashboards to create and measure a content strategy personalized to their audience. The campaign was measured against social and digital KPIs – as the true success of a product launch involves fan action beyond social engagement.

Product Launch Success: The Results with Socialbakers


Campaign Planning: Using Content Intelligence to Create Engaging Content

Using Socialbakers’ deep content performance insights, Trussardi analyzed past posts that hit the mark in order to set objectives this time around. For the upcoming campaign, they focused on content types that receive the most interactions from audiences. Based on the data, Instagram Stories was a top contender.

Trussardi leveraged Socialbakers content insights from the start of the campaign until the very end – seamlessly planning an engaging content strategy based on data, not guesswork, and reporting on results.


Measuring Results: Integrating Google Analytics to Prove Social ROI

With Google Analytics data insights integrated into customized performance dashboards, Trussardi could easily visualize the impact of social on digital goals.

The three-week campaign delivered a 90% increase in Stories Impressions and a 2,000% increase in new website sessions attributed to Instagram Stories.

Fans engaged deeply with Trussardi’s Instagram Stories and went beyond the platform too – with a staggering 83% increase in link clicks from the Instagram bio.

Stop scratching the surface.

Get smarter with the Socialbakers Marketing Suite!

Request a Demo
Socialbakers recognized in Enterprise Social Media Suites based on user reviews Socialbakers recognized in Mid-Market Social Media Analytics based on user reviews

High Performer & Leader
Social Media Suites, Social Media Management
and Social Media Monitoring, Social Media Analytics Category

G2 Crowd

Users love Socialbakers on G2 Crowd

Users Love Us Award

G2 Crowd

Market Leader

Market Leader

Featured Customers

5 of 5 Stars User Reviews 5 of 5 Stars User Reviews

5 of 5 Stars User Reviews & Top 20 Most
Popular Social Media Marketing Software