This paper will provide essential tips for improving Facebook advertising performance by directly applying successful social advertising measurement practices to executing an outstanding campaign management strategy. Specifically, it will guide your through taking advantage of Facebook’s changes in campaign structure, determining the best metrics to analyze for achieving various Facebook advertising goals and will offer advice for delivering an effective post boosting strategy.
You will learn
- The most important metrics to measure for each type of Facebook campaign (I.e. Website Conversions)
- Best practices for successful campaign management
- Best practices for driving a successful post boosting strategy