Social media marketing has become mass media marketing. Most brands today know that to spend their advertising budget efficiently they have to build their marketing strategies with a social first mindset. Unlike traditional marketing, social media is a lot more measurable, it is driven by data, but it is also fast in pace. What can advertising agencies do to keep up with what’s required from clients and secure their future in a market focused on social media?
In this paper, we take a look how agencies can leverage marketing technology and data to strengthen their creative pitches and maximize their clients’ advertising investment.