Amazon: Becoming a Personable Brand

Amazon: Becoming a Personable Brand

Amazon has grown into one of the largest e-commerce retail brands we know today, operating in the United states and 45 other countries. They have been able to create a human personality for their brand, which is essential for any online company - allowing them to overcome the limitations of digital communication.

Amazon has developed platform-specific themes to communicate with their target audiences. Through the use of humor and incorporation of current trends, the retail giant has been able to create a community and build an authentic image for their brand.

In this study you will learn:

  • Customer care strategies that will keep your audience engaged
  • How to effectively communicate with your audience based on their demographics
  • The importance of using social media to entertain
  • The benefits of adopting internet language and trends
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