Amazon has grown into one of the largest e-commerce retail brands we know today, operating in the United states and 45 other countries. They have been able to create a human personality for their brand, which is essential for any online company - allowing them to overcome the limitations of digital communication.
Amazon has developed platform-specific themes to communicate with their target audiences. Through the use of humor and incorporation of current trends, the retail giant has been able to create a community and build an authentic image for their brand.
In this study you will learn:
- Customer care strategies that will keep your audience engaged
- How to effectively communicate with your audience based on their demographics
- The importance of using social media to entertain
- The benefits of adopting internet language and trends