GoPro: Creating an Authentic Brand Through User-Generated Content

GoPro: Creating an Authentic Brand Through User-Generated Content

GoPro's products are a natural fit for social media channels. Through their diverse range of cameras, everyday users are able to create compelling content, sharing their experiences with their network - from live video to 360 photos. GoPro understands the importance of building a strong community, and has effectively incorporated user-generated content which keeps engagement high and participation strong.

In this study you will learn:

  • How user-generated content can strengthen your community
  • The importance of evolving with social media updates and platform trends
  • The benefits of cooperating with brand advocates
  • Why you should connect your social media activities to your website
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