GoPro's products are a natural fit for social media channels. Through their diverse range of cameras, everyday users are able to create compelling content, sharing their experiences with their network - from live video to 360 photos. GoPro understands the importance of building a strong community, and has effectively incorporated user-generated content which keeps engagement high and participation strong.
In this study you will learn:
- How user-generated content can strengthen your community
- The importance of evolving with social media updates and platform trends
- The benefits of cooperating with brand advocates
- Why you should connect your social media activities to your website