Videos are one of the best content formats for businesses marketing on Facebook. Why? They have a great potential to reach engage users, create immersive experiences, and are perfect for the increasing number of users browsing Facebook on-the-go. To be able to tap into all these benefits, you need start building a solid video content marketing strategy. Not sure how? Don't worry - we've got your back!
In this study you will learn:
- The characteristics and best uses of each video format on Facebook
- In-depth video consumption behaviors of Facebook audiences
- Exclusive data on the optimal video length and subtitling
- Tips on improving your Facebook video performance