LUSH: Building Authentic Customer Relationships

LUSH: Building Authentic Customer Relationships

LUSH is a renowned organic cosmetics company with a strong presence spanning across 50 countries and major social media channels. On Facebook, Twitter, and Instagram, LUSH creates high-quality content to promote their products and environmentally-friendly business practices. Most importantly, however, the company always puts their audiences at the heart of their social media strategy, thus building authentic customer relationships and increasing brand affinity.

In this study you will learn:

  • How to generate product demand with different types of Facebook content
  • The importance of providing outstanding social customer care
  • How to effectively engage with your audience on Twitter
  • How to build an authentic brand image on Instagram
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