Speed matters in the retail food industry, both in terms of how fast the meal can be ready and in how quickly a company can respond to its audience. Ethos Interactive and their client McDonald’s KSA understand the value of timely and personalized community management, because a tweet to @McDonaldsKSA is answered 5 hours and 30 minutes faster than the industry benchmark.

Utilizing the easy-to-use interface, McDonald’s KSA was Socialbakers’ #1 Socially Devoted brand in the retail food industry globally for 5 consecutive quarters (Q3 2017 to Q3 2018) on Twitter.

Download the study to learn how they did it.