Social Media Listening vs. Analytics What's The Difference?

Social Media Listening vs. Analytics What's The Difference?
Many marketers struggle to differentiate between social media listening and analytics. They mistakenly rely solely on listening for performance insights - meaning that they are analyzing incomplete data and getting an inaccurate picture of their campaign results and overall social media performance.

In this guide, we help marketers understand the strengths and uses of social media listening and analytics. There is a role for both listening and analytics in measuring campaign performance and planning a social media strategy.

In this study you will learn:

  • The differences between social media listening and analytics
  • How to best use analytics and listening for analysis of campaign and social media performance
  • How to gain an in-depth overview of your performance
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