In the highly competitive space of social media, regardless of channel, one simple rule applies: content is the currency. However, marketers face the challenge of having to keep up with a 24 hour cycle, while constantly producing new content that aligns with their company's brand image. We created a guide to help you in your quest for producing effective content so you can give your audiences more of what they want and thrive on social media.
In this guide you will learn:
- Where to look for content inspiration
- The importance of competitive Intelligence
- How to tap into popular conversations across social media
- The difference between shareable and likeable content, and why it matters