Audience Analytics Audience Analytics Audience Analytics

Gain New Marketing Insight With Audience Analytics

Save time by letting AI segment your audience. Automatically identify the persona profiles for your business - tailor your content and targeting based on their interests, affinities, and demographics.

Audience Analytics

Audience Analytics

Audience research spans across digital channels. Bring it into one place to see a unified view of your audience. Simplify your analysis and automate how you create your customer personas.


Analyze your audiences across digital

Build your marketing strategy based on omnichannel audience research. Uncover your audience's interests, affinities, and demographics. See what content they engage with, which influencers they trust, and how to reach them most efficiently.

Gain insight into the affinities of your audiences

Understand what your audiences are most likely to engage with and where. See what content performs best on those digital channels and use it as an inspiration for your own content strategy.

Work with up-to-date audience data

Always know that you’re caught up with your audience’s interests. Connect your social media and digital data in one place to build a holistic and up-to-date view of your personas. Easily compare your current and past data and report on how your audiences evolve over time.

Automate your audience analysis

Work more efficiently by using audience analytics built from AI technology. Streamline your workflow, be more agile in your strategy, and respond to market trends faster. Save time by having machine learning define customer personas for your business.

Add actionable audience insights to your strategy

Once you have access to your accurate personas, take action. Use AI to personalize content, automate your targeting, and uncover which influencers your audience trusts.

AI-Powered Social Media Marketing Suite

AI-Powered Social Media Marketing Suite

Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.