Create Powerful Marketing Personas With Audience Analytics

Our AI-driven social media audience analysis tools quickly identify the marketing personas that bring real-world results to your business – based on the data that matters.

Audience Analytics

Audience Analytics

Easily tailor your strategy to attract the right audiences into your marketing funnel. Let AI identify the key persona profiles for your pages, campaigns or even specific posts.


Uncover Accurate Digital and Social Media Persona Profiles

Know who your personas really are by unifying your digital and social media audience research. Understand their interests and influencers, learn how to reach them and with what content.

Gain Insight Into Their Content Preferences

Creating great marketing campaigns is now easier than ever. Using our AI algorithms predict which content your personas are most likely to engage with. This way you only spend resources on content that performs.

Make Strategy Decisions Based on Up-to-Date Data

Accurate audience research requires the most recent data. Instead of relying on surveys or reports that take weeks to complete, connect your social media and digital data on our platform to gain actionable audience insights instantly. The data isn’t static, so you can track how your personas evolve.

Make Analyzing Campaign Audiences as Simple a Single Click

Ensure that your campaigns attract the right people to your business. Uncover which personas are interacting with your campaigns using a fully automated audience analytics tool. Track how they evolve over time and tailor your content to grow lasting relationships with your community.

Drive Strategy Based on Actionable Persona Insights

Once you have access to your accurate personas, take action. Use AI to personalize content, improve targeting, and uncover which influencers your audience trusts - all within one convenient platform.

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See how the Socialbakers platform will help your business succeed on social media. Our experts will provide you with a personalized walkthrough tailored to your business objectives.