Audience Analysis

All Your Audience Analysis in One Powerful Platform

Turn difficult manual audience analysis into a fast single-step process. Let AI define your marketing personas, identify what content they love, and which influencers they trust.

See What Sparks Engagement Through Content Analysis

Access Next-Gen Intelligence

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Stop wasting time on manual audience research, get all the key insights instantly. Connect your web and social media data to the Socialbakers platform, our AI will do the analysis for you.

Get Critical Audience Insights from Web to Social

Bring your audience analysis together. Connect all your web and social media data sources to the platform to access multi-channel intelligence.

Map Your Marketing Personas With a Click

Let AI create accurate and always up-to-date marketing personas. With the Socialbakers platform, your audience research is quick and easy.

Instantly Analyze Your Campaign Audience

From organic to paid campaigns, all your audience analysis is instant. Know exactly who’s interacting with your campaigns and have the most recent data available immediately.

Map Your Personas Instantly

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End the guesswork when defining your strategy. Have your marketing personas mapped instantly to drive relevant, engaging, and converting campaigns.

Uncover What Really Interests
Your Marketing Personas

Instead of building your strategy on assumptions and guesswork, let AI map your marketing personas in seconds to understand what their interests actually are.

Access Super Granular Views of Your Audience

Understand the exact page affinities, behaviors, demographics and influencers of your audience. It now takes only seconds to gather all the most crucial insights.

Simplify Strategy Decisions Using AI Insights

Complex strategy decisions are now much simpler. With AI recommendations on what content, when, and where to post, your marketing campaigns will be easy to launch.

Know Exactly Which Brands and
Media They Follow

Always have the information you need to start the right partnerships and select the right activation channels. Access a complete picture of your audience's affinities instantly.

Target With Extreme Precision

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Auto-set your targeting based on exact persona preferences. Reaching the right people on social media has never been so simple.

Enable One-Click Targeting for All Your Personas

Save time and let the Socialbakers platform set precise targetting parameters for all your marketing personas.

Know Exactly What Your
Budget Should Be

Instead of guessing how much you need to spend to reach your audience, rely on robust industry and regional benchmarks to estimate your budget.

Boost Content Engagement

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Boosting content output and engagement is now easier than ever. With a unified view of all content, pinpoint exactly what your audiences love to focus your strategy.

Access One Unified Hub for All Your Content Insights

Don’t let crucial content insight get lost in communication. Allow everyone in your team to collaborate and share ideas in one place.

Create Content Built on Your Exact Audience Preferences

Let AI recommend content for your audiences. Knowing exactly what your personas like will let you focus your time and money where it counts.

Know Exactly Which Pages Your Audience Follows

Get critical intelligence on the pages your audience engages with the most. With this insight, you’ll know what content they see and what are the right activation channels for your business.

Uncover Critical Conversations

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Never miss the conversations that matter. With the Socialbakers listening platform, you’ll respond to the audience at the right time and always with the right message.

Instantly Analyze Sentiment Using Powerful AI Analysis

Know exactly how the audience feels about your content. Spotting negative and positive sentiment now takes just seconds.

Prevent Crises by Spotting Negative Sentiment Trends

Don’t let crises damage your brand perception. Spot negative sentiment on your channels, before it flares up into larger problems.

Track Critical Topics and Key Influencers

Easily track keywords and queries to spot trends on topics that matter to you. Understand who’s driving these conversations and track their profiles all in one platform.

Align Personas With Influencers

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Make influencer discovery a simple step process. From finding them to vetting them to analyzing their engagement, streamline the entire process.

Instantly Identify Influencers for Every One of Your Marketing Personas

Skip the manual difficult task of finding influencers. Simply select your persona and with a click, the Socialbakers AI will find the influencers they trust.

Make Fraud Detection Easy and Vetting Straightforward

Avoid wasting your time working with influencer no one trusts, or worse those with fake followers and engagement. Instantly spot the best ones for your audience.

Effortlessly Track Countless Influencer Campaigns

End the struggle of tracking your influencer campaigns. Bring them all together into one platform. You’ll be able to check in on progress instantly and report easily.

Get Started With Socialbakers

See how the Socialbakers platform will help your business succeed on social media. Our experts will provide you with a personalized walkthrough tailored to your business objectives.